The 26th Annual RESER (The European Association for REsearch on SERvices) Conference. What’s ahead in service research? New perspectives for business and society. 8-10 Sept. 2016, University Federico II of Naples, Italy. Title of Paper Internationalisation theory perspective of product-service innovation: the Götheborg IV model Abstract In firm internationalization theory, enterprise growth is evolutionary and … Continue reading RESER 2016. 8-10 Sep. IT.